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Accurate Disability Representation in Advertising: An Old Navy Case Study

Age, Ableism, and SES Ad Executions

Photography

Date

May 2024

This project focused on exploring the importance of accurate disability representation in advertising, with a specific focus on Old Navy as a brand that can take a leading role in promoting inclusivity. The central research question was: Why is the portrayal of accurate disability representation important? The project aimed to examine the impact of disability representation in media, particularly in advertising, and how brands like Old Navy can create more inclusive, authentic portrayals of disabled individuals.

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